The Vocal Company Blog

How to Run a Branding Meeting with Your Group

Posted by AJ Marino on Aug 30, 2017 10:00:00 AM

It's the heat of August - you're probably enjoying the final days at the pool, huddling inside air conditioning, or finishing up your most recent jaunt around the world. In the back of your mind, though, is the constant reminder - Fall is coming, and with it, the start of another school year.

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Topics: Marketing, Projects

Why Next Level?

Posted by Shannon McNulty on Mar 28, 2017 1:15:00 PM

Each year, I begin Next Level by asking two questions:

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Topics: Projects

The Art of Teaching Vocal Percussion

Posted by Lauren Wilson on Oct 6, 2016 3:00:11 PM

An essential asset to a group is a solid vocal percussionist. But what happens when that asset graduates? Having someone who can effectively fill this essential role can bring a group to the next level. Incoming members may be willing to learn, but they will be in need of a teacher! Being a good mentor is more than just being a fantastic beatboxer. The following steps are everything you need to teach your protegeé about the art of vocal percussion:

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Topics: Projects

5 Tips to Help Your Group Make the Most of Summer

Posted by Chris Hoffman on Jun 10, 2016 10:54:23 AM

With the quickly increasing number of high school and collegiate groups, it’s really no surprise that so many people first get introduced to this crazy world of a cappella during their time in a scholastic group. Both high school and college groups have packed schedules 9 months out of the year, but then there's this thing called summer vacation.  Most groups choose to go MIA for the summer months as group members take on new jobs, classes, or programs, but those two to three months off can really hurt your group’s productivity and momentum! Summer a cappella planning can make a big difference in prepping you for the year ahead and keeping fans engaged, so we’ve got some ideas for how to keep your group moving in a positive direction while you’re away in these summer months.

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Topics: Marketing, Projects

4 Reasons Why You Should Invest In A Music Video

Posted by AJ Marino on Mar 7, 2016 11:25:44 AM

 Ever since the introduction of YouTube to the digital world, the music industry has never been the same. These days, content is king, and the best kind of content to share with your audiences is video. How many days have gone by in the past week where you haven’t watched a funny cat video, seen a 30 second clip of a chicken parm recipe, or watched a music video of one of your favorite artists? Chances are if you are online, you are consuming thousands of minutes a video a year – yet a cappella groups rarely take up the opportunity to do a professional music video and share it with their audiences. We think that should be different, and we have four reasons why.

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Topics: Projects