The Vocal Company Blog

How to Run a Branding Meeting with Your Group

Posted by AJ Marino on Aug 30, 2017 10:00:00 AM

It's the heat of August - you're probably enjoying the final days at the pool, huddling inside air conditioning, or finishing up your most recent jaunt around the world. In the back of your mind, though, is the constant reminder - Fall is coming, and with it, the start of another school year.

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Topics: Marketing, Projects

10 New Ways To Boost Your Social Media Presence

Posted by Lauren Wilson on Nov 23, 2016 1:14:21 PM

Social media is a great tool to keep your group relevant and supported, but to do it right, you need high social engagement. If you run an a cappella Facebook page, you are probably always looking for new and exciting content to post, but what happens when you are out of ideas? You have posted member spotlights and made an event for your concert, but there is so much more you can be doing!  

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Topics: Marketing

How To Get Paid Gigs: 7 Steps to Get You Started

Posted by AJ Marino on Sep 21, 2016 2:52:12 PM

When most groups think about starting new recording or video projects, the question on every leader or treasurer's mind is: How are we going to pay for this?

I'm going to let you in on a secret....every a cappella group has struggled with fundraising. Even the biggest success story you can think of, at some point or another, ran into an issue where they had to find more money to get them to that next step. There's good news though - there are real life cappella groups just like you out there making money right now, and with some concerted effort, you can too! Once you're ready to take the plunge, here are some good first steps to get you started making money through paid gigs. 

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Topics: Marketing

5 Tips to Help Your Group Make the Most of Summer

Posted by Chris Hoffman on Jun 10, 2016 10:54:23 AM

With the quickly increasing number of high school and collegiate groups, it’s really no surprise that so many people first get introduced to this crazy world of a cappella during their time in a scholastic group. Both high school and college groups have packed schedules 9 months out of the year, but then there's this thing called summer vacation.  Most groups choose to go MIA for the summer months as group members take on new jobs, classes, or programs, but those two to three months off can really hurt your group’s productivity and momentum! Summer a cappella planning can make a big difference in prepping you for the year ahead and keeping fans engaged, so we’ve got some ideas for how to keep your group moving in a positive direction while you’re away in these summer months.

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Topics: Projects, Marketing

Marketing Your Album: 9 Ways To Do It Right

Posted by AJ Marino on Apr 22, 2016 1:20:59 PM

 Your group has been working for months on arranging, tracking, and giving feedback on your album tracks and at last, you have a pack of beautifully mastered tracks ready to show the world. You are sitting on months of hard work, fundraising, and excitement, so the last thing you want to do is share your music to a captive audience of.....your music director's mom and your roommates. You need to invest just as much thought into marketing an album as you do in recording it, and the tips below will help you do it right.

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Topics: Marketing