The Vocal Company Blog

Why Recording is the Ultimate Performance Filter

Posted by JD Frizzell on Jan 19, 2017 3:18:28 PM

If you want to set up your a cappella group for success at their next competition or big performance, you'll do almost anything.  You might work with guest clinicians, perform in less pressure-filled situations, get feedback from peers, and/or video and watch your set.

The one thing you're probably not doing that you should?  Recording.

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Topics: a cappella production

2017: Lumos

Posted by Dave Longo on Jan 11, 2017 4:07:00 PM

While we are moving steadily through January now, I'm still thinking back to all the wonderful things 2016 brought to a cappella. Pentatonix won another grammy and hit number one on Billboard. A collegiate group, the Northeastern Nor’easters, made it onto the Billboard Heatseekers chart. In Transit opened on Broadway to rave reviews. Varsity Vocals started the Open, a no-holds-barred competition with a winning purse of $25,000. The British won the ICCA (congrats Techtonics!). Pitch Perfect 3 started filming. The A Cappella Video Awards were created. We saw a second season of Sing It On (featuring four #TVCFamily groups). OneVoice was featured on America’s Got Talent. More supergroups were born, more high school groups formed, more MIDDLE school groups entered onto the scene. Oh… and there was an a cappella wedding or two in there (Hi, Angela Longo!).

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Topics: the vocal company, a cappella production, david longo, a cappella

10 New Ways To Boost Your Social Media Presence

Posted by Lauren Wilson on Nov 23, 2016 1:14:21 PM

Social media is a great tool to keep your group relevant and supported, but to do it right, you need high social engagement. If you run an a cappella Facebook page, you are probably always looking for new and exciting content to post, but what happens when you are out of ideas? You have posted member spotlights and made an event for your concert, but there is so much more you can be doing!  

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Topics: Marketing

The Art of Teaching Vocal Percussion

Posted by Lauren Wilson on Oct 6, 2016 3:00:11 PM

An essential asset to a group is a solid vocal percussionist. But what happens when that asset graduates? Having someone who can effectively fill this essential role can bring a group to the next level. Incoming members may be willing to learn, but they will be in need of a teacher! Being a good mentor is more than just being a fantastic beatboxer. The following steps are everything you need to teach your protegeé about the art of vocal percussion:

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Topics: Projects

How To Get Paid Gigs: 7 Steps to Get You Started

Posted by AJ Marino on Sep 21, 2016 2:52:12 PM

When most groups think about starting new recording or video projects, the question on every leader or treasurer's mind is: How are we going to pay for this?

I'm going to let you in on a secret....every a cappella group has struggled with fundraising. Even the biggest success story you can think of, at some point or another, ran into an issue where they had to find more money to get them to that next step. There's good news though - there are real life cappella groups just like you out there making money right now, and with some concerted effort, you can too! Once you're ready to take the plunge, here are some good first steps to get you started making money through paid gigs. 

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Topics: Marketing

Prepping for an A Cappella Competition in 4 Easy Steps

Posted by Chris Hoffman on Sep 9, 2016 12:55:33 PM

To compete or not to compete?

Every year during early planning meetings, tons of groups ask themselves, “Should we compete? Is it time we get started?” Unfortunately, there’s no quick answer to that question that’ll apply to every group. So how do you know when – or IF – it’s time to bring your group to competition?

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Topics: Rehearsal Strategies, Competition

4 A Cappella Audition Tips from "Sing It On"

Posted by AJ Marino on Aug 3, 2016 11:54:27 AM

If you haven't already heard, Season 2 of the aca docu-series "Sing It On" is back on Pop TV with more awesome music, drama, and 4 fresh new groups!  With new episodes airing every Wednesday at 8/7c, we are always so excited to cheer on our #TVCFamily during prime time. The show highlights 4 competitive east coast groups we love, Faux Paz, S#harp Attitude, The Hexachords, and Off the Beat, as they vie for the title of ICCA champion. 

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Topics: Rehearsal Strategies

5 Tips to Help Your Group Make the Most of Summer

Posted by Chris Hoffman on Jun 10, 2016 10:54:23 AM

With the quickly increasing number of high school and collegiate groups, it’s really no surprise that so many people first get introduced to this crazy world of a cappella during their time in a scholastic group. Both high school and college groups have packed schedules 9 months out of the year, but then there's this thing called summer vacation.  Most groups choose to go MIA for the summer months as group members take on new jobs, classes, or programs, but those two to three months off can really hurt your group’s productivity and momentum! Summer a cappella planning can make a big difference in prepping you for the year ahead and keeping fans engaged, so we’ve got some ideas for how to keep your group moving in a positive direction while you’re away in these summer months.

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Topics: Marketing, Projects

Marketing Your Album: 9 Ways To Do It Right

Posted by AJ Marino on Apr 22, 2016 1:20:59 PM

 Your group has been working for months on arranging, tracking, and giving feedback on your album tracks and at last, you have a pack of beautifully mastered tracks ready to show the world. You are sitting on months of hard work, fundraising, and excitement, so the last thing you want to do is share your music to a captive audience of.....your music director's mom and your roommates. You need to invest just as much thought into marketing an album as you do in recording it, and the tips below will help you do it right.

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Topics: Marketing

7 Exercises to Bring Out the Emotion in Your Performance

Posted by Dave Longo on Mar 9, 2016 11:37:46 AM

Finding the reason why you are singing is one of the best rehearsal performance strategies out there. When working with groups on live performance, we always say - if you connect with a listener’s heart, they will forgive the imperfections of a human performance. But the question is, how do you connect with a listener’s heart? 

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Topics: Rehearsal Strategies