The Vocal Company Blog

AJ Marino

Recent Posts

How To Get Paid Gigs: 7 Steps to Get You Started

Posted by AJ Marino on Sep 21, 2016 2:52:12 PM

When most groups think about starting new recording or video projects, the question on every leader or treasurer's mind is: How are we going to pay for this?

I'm going to let you in on a secret....every a cappella group has struggled with fundraising. Even the biggest success story you can think of, at some point or another, ran into an issue where they had to find more money to get them to that next step. There's good news though - there are real life cappella groups just like you out there making money right now, and with some concerted effort, you can too! Once you're ready to take the plunge, here are some good first steps to get you started making money through paid gigs. 

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Topics: Marketing

4 Reasons Why You Should Invest In A Music Video

Posted by AJ Marino on Mar 7, 2016 11:25:44 AM

 Ever since the introduction of YouTube to the digital world, the music industry has never been the same. These days, content is king, and the best kind of content to share with your audiences is video. How many days have gone by in the past week where you haven’t watched a funny cat video, seen a 30 second clip of a chicken parm recipe, or watched a music video of one of your favorite artists? Chances are if you are online, you are consuming thousands of minutes a video a year – yet a cappella groups rarely take up the opportunity to do a professional music video and share it with their audiences. We think that should be different, and we have four reasons why.

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Topics: Projects

3 Quick A Cappella Competition Tips for ICCA Semifinals

Posted by AJ Marino on Feb 12, 2016 6:39:34 AM

 ICCA has been constantly changing and growing, and what's become more clear in recent years is that winning is anybody's game, and groups are using it as an opportunity to work harder than ever. While almost everyone who's interested gets the chance to compete in Quarterfinals, only some have earned the chance to sing at the Semifinals level, and the question for these recent winners is - what now?

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Topics: Competition