The Vocal Company Blog

How To Get Paid Gigs: 7 Steps to Get You Started

Posted by AJ Marino on Sep 21, 2016 2:52:12 PM

When most groups think about starting new recording or video projects, the question on every leader or treasurer's mind is: How are we going to pay for this?

I'm going to let you in on a secret....every a cappella group has struggled with fundraising. Even the biggest success story you can think of, at some point or another, ran into an issue where they had to find more money to get them to that next step. There's good news though - there are real life cappella groups just like you out there making money right now, and with some concerted effort, you can too! Once you're ready to take the plunge, here are some good first steps to get you started making money through paid gigs. 

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Topics: Marketing

Prepping for an A Cappella Competition in 4 Easy Steps

Posted by Chris Hoffman on Sep 9, 2016 12:55:33 PM

To compete or not to compete?

Every year during early planning meetings, tons of groups ask themselves, “Should we compete? Is it time we get started?” Unfortunately, there’s no quick answer to that question that’ll apply to every group.So how do you know when – or IF – it’s time to bring your group to competition?

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Topics: Rehearsal Strategies, Competition

4 A Cappella Audition Tips from "Sing It On"

Posted by AJ Marino on Aug 3, 2016 11:54:27 AM

If you haven't already heard, Season 2 of the aca docu-series "Sing It On" is back on Pop TV with more awesome music, drama, and 4 fresh new groups!  With new episodes airing every Wednesday at 8/7c, we are always so excited to cheer on our #TVCFamily during prime time. The show highlights 4 competitive east coast groups we love, Faux Paz, S#harp Attitude, The Hexachords, and Off the Beat, as they vie for the title of ICCA champion. 

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Topics: Rehearsal Strategies

5 Tips to Help Your Group Make the Most of Summer

Posted by Chris Hoffman on Jun 10, 2016 10:54:23 AM

With the quickly increasing number of high school and collegiate groups, it’s really no surprise that so many people first get introduced to this crazy world of a cappella during their time in a scholastic group. Both high school and college groups have packed schedules 9 months out of the year, but then there's this thing called summer vacation.  Most groups choose to go MIA for the summer months as group members take on new jobs, classes, or programs, but those two to three months off can really hurt your group’s productivity and momentum! Summer a cappella planning can make a big difference in prepping you for the year ahead and keeping fans engaged, so we’ve got some ideas for how to keep your group moving in a positive direction while you’re away in these summer months.

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Topics: Marketing, Projects

Marketing Your Album: 9 Ways To Do It Right

Posted by AJ Marino on Apr 22, 2016 1:20:59 PM

 Your group has been working for months on arranging, tracking, and giving feedback on your album tracks and at last, you have a pack of beautifully mastered tracks ready to show the world. You are sitting on months of hard work, fundraising, and excitement, so the last thing you want to do is share your music to a captive audience of.....your music director's mom and your roommates. You need to invest just as much thought into marketing an album as you do in recording it, and the tips below will help you do it right.

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Topics: Marketing

7 Exercises to Bring Out the Emotion in Your Performance

Posted by Dave Longo on Mar 9, 2016 11:37:46 AM

Finding the reason why you are singing is one of the best rehearsal performance strategies out there. When working with groups on live performance, we always say - if you connect with a listener’s heart, they will forgive the imperfections of a human performance. But the question is, how do you connect with a listener’s heart? 

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Topics: Rehearsal Strategies

4 Reasons Why You Should Invest In A Music Video

Posted by AJ Marino on Mar 7, 2016 11:25:44 AM

 Ever since the introduction of YouTube to the digital world, the music industry has never been the same. These days, content is king, and the best kind of content to share with your audiences is video. How many days have gone by in the past week where you haven’t watched a funny cat video, seen a 30 second clip of a chicken parm recipe, or watched a music video of one of your favorite artists? Chances are if you are online, you are consuming thousands of minutes a video a year – yet a cappella groups rarely take up the opportunity to do a professional music video and share it with their audiences. We think that should be different, and we have four reasons why.

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Topics: Projects

How to Start Songwriting for A Cappella

Posted by Hannah Tobias on Feb 16, 2016 4:27:10 PM

A cappella songwriting can be as simple as writing a song on your go-to instrument and then arranging it. A cappella songwriting can be as simple as having a group of voices you are passionate about, as simple as the desire to showcase the talent at your disposal at its absolute best. A cappella songwriting can be as simple as the drive to – rather than tailor pre-existing material – create a seamless, form-fitting piece from scratch for the instruments in your hands and the circumstances at your feet.

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Topics: Songwriting

3 Quick A Cappella Competition Tips for ICCA Semifinals

Posted by AJ Marino on Feb 12, 2016 6:39:34 AM

 ICCA has been constantly changing and growing, and what's become more clear in recent years is that winning is anybody's game, and groups are using it as an opportunity to work harder than ever. While almost everyone who's interested gets the chance to compete in Quarterfinals, only some have earned the chance to sing at the Semifinals level, and the question for these recent winners is - what now?

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Topics: Competition